What does UTZ certification focus on in coffee production?

UTZ certification primarily emphasizes transparency and traceability in coffee production. This certification program is designed to ensure that the coffee supply chain is transparent, allowing consumers to understand where their coffee comes from and how it is produced. It involves tracking the coffee from the farm through to the final product, ensuring adherence to specific standards throughout the process.

The focus on transparency helps both producers and consumers build trust in the products being sold. It ensures that producers follow certain agricultural practices, comply with labor laws, and maintain responsible environmental practices. By establishing traceability, UTZ certification supports accountability and ethical business practices in the coffee industry.

While elements like environmental sustainability, fair pricing, and child labor elimination can relate to broader ethical procurement practices in coffee, they are not the primary focus of UTZ certification. Instead, UTZ's main aim is to enhance transparency and traceability, which can facilitate making informed choices based on ethical considerations.